The bottomless pit of employer-branded swag

  • Be a swag-free company: Sometimes the absence of an action is the best thing you can do. Explain to your employees why you’re choosing this path and allow them to actively engage in thinking through other ways to make your company more environmentally-friendly.
  • Provide an option to donate the cost of those items to a good cause. And even better, consider allowing employees to accumulate the cost over a year and then match their donations by the end of the year.
  • Send your new starters a list of items they can choose from. Instead of assuming what might be useful to the new employee, allow them to tell you. It’s a great way to show your company is being deliberate and, right out of the gate, you start instilling that positive employer brand in your new starter.

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